As fellow shills like Sarah Palin know, one of the great pleasures in life is lying. People have to prove you wrong, and in the process, they keep repeating the lie, especially the media, aka the echo chamber. I prefer to view it as a free ad service for the successful with power and money.
The main stream media, as my friend Karl Rove knows, are just a bunch of simpletons who repeat whatever you feed them - like the Wall Street Journal echoing stock quotes. As Bush echoed for Rove, "the filter". More importantly, regardless of how big and nasty the lie, even the fact checkers go out of their way to be courteous and avoid potential legal problems. Maybe they'll eventually criticize it as a "distortion" or "exaggeration" like the losers at FactCheck.org or the liberals at Salon.com, but they still echo the lie itself and the mass media rarely follows up, content to move on to whatever is new and hot.
The important thing is they repeat your brand name and your lie, and most often both in the headline and summary, and few people read beyond that. It's like advertising without the pain of paying for it or those long, tedious notifications about the accuracy of the claims. That's why you should believe "Palin - the Hockey Mom Candidate", "McCain-Palin Repeat Obama Palling Around with Terrorists", "America Must Pass Bailout Plan Immediately", and "Bush Says Everything Will be Fine".
To be continued....